B2B Fintech

Pax2pay

Rebrand

YEAR

2023

INDUSTRY

Financial Services

DELIVERABLES

Corporate Identity
Illustration & Icons
Web Design
Sales Deck
Templates
Fact Sheets
Event Booths

Details

Pax2pay is a UK-based Fintech focused on the B2B payments space. Their digital payments solution enables businesses to make smarter, cross-border payments at scale.

We were excited when they approached us for a rebrand that had been long in planning. They needed to update their identity wanted to develop a simple, modern and approachable identity that resonates with Fintech, while still maintaining an authoritative and trusted persona in the payments space.

Our experience working in Fintech positioned us well for the task. We developed a strong brand mark that simultaneously represents continuity and growth. The impactful colour palette differentiates the brand in the market, and lends itself well to the abstract illustrations that give the brand its unique personality.

The application of the new branding, from sales enablement material and web design, to social media collateral and event collateral, was a huge success. We are proud to have brought a fresh look to an established brand with this iconic new persona.

Corporate Identity

/ BRAND GUIDELINES

/ Business Cards

Illustrations

Our in-house team developed a range of isometric, vector illustrations in the brand’s secondary colour palette to copmliment each of their solutions.

Iconography

Web Design

/ Visit Website

We revamped their website based on the copy and sitemap provided by their marketing team. They chose WordPress as their CMS so their team could easily update content as needed.

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