Gym Concepts

Details

Gym Concepts is one of South Africa’s leading gym equipment suppliers and gym design specialists. We’ve been working with them since their inception in 2014, directing and executing their marketing strategy and brand initiatives.

We recently refreshed their brand to elevate, and differentiate them from the now saturated gym equipment market.

We’ve toned down their branding to create a more luxurious feel, using leather brown and chrome gray hues for their colour palette, with warm gold accents.  The brand system was applied on their existing social platforms, ecommerce store, as well as a newly developed website showcasing their gym design work through case studies and imagery.