The startup
AlphaState
YEAR
INDUSTRY
DELIVERABLES
Corporate Identity
GTM Strategy
Copywriting
Product Development
Website & Social Media
Sales Materials
Background
AlphaState is an international gym equipment brand. Something Creative has been working closely with the minds behind AlphaState since their inception. It has been a privilege to work with the team over the years and watch the brand grow.
From developing their brand strategy and overseeing the implementation thereof across their product lines and customer experience, it has been an exciting, ongoing journey. Watch this space, as there are some exciting things lined up for 2024.
“There is a state of mind where flow renders precision effortless. This is the flow state, the state of peak performance, the AlphaState.”
Corporate Identity
/ Brand Style
/ Packaging Tape
Product Development
/ Tech Pack guide
/ Bag & Accessories Development
Sales Materials
/ Stickers
/ T-Shirt Design
Ecommerce Web Design
The AlphaState website is an ecommerce store functioning as an online catalogue. By exploring the site, customers can find out more about this premium fitness brand. For AlphaState the website alternatively acts as a means to acquire leads and build an audience.
A key challenge was to combine a fluid narrative of flow state and peak performance, with a functional and ordered environment of a multi-product catalogue.
Easy navigation and calls-to-action were key to making this vast product range easy to explore and digest.
Social Media
Catalogue Design
/ 2021-2022
The AlphaState catalogue is a large document that orders the brand’s vast product offering.
The book is broken into different chapters with sub-categories of equipment. Each category offers a clear visual summary of the equipment pieces.
Coloured pages or images are used to break up the continuous equipment list and give the eye a chance to roam as well as rest as it navigates the pages.
