Brand Strategy
CH Consulting
Rebrand & storytelling
YEAR
2023
INDUSTRY
Financial Services
DELIVERABLES
Details
CH Consulting, a Stellenbosch-based accounting firm, decided to narrow down their service offering to focus exclusively on personal tax.
To reflect this simplified approach, we developed a brand strategy that aims to demystify taxes for the everyday person. Instead of conforming to the traditional image of accounting firms as serious and intimidating, we set out to change the narrative.
We developed a brand strategy that encompasses vibrant illustrations, approachable messaging, and clear language on the website and sales materials. With this solid foundation, CH Consulting now has an excellent platform to enhance their marketing efforts.
Corporate Identity
/ BRAND GUIDELINES
/ Letterhead
Illustrations
We combined tactile, photocopy cutouts with familiar accounting images, to create collage-style illustrations. We introduced stylized hands to symbolize helpfulness; the use of organic shapes breaks away from rigidity associated with traditional accounting.
This result is an approachable, accessible brand identity, reflected in both the language and visuals, thereby strengthening perception and brand recognition in the market.
Web Design
Our marketing team crafted the brand messaging strategy to provide clear, concise copy for the website. The design team brought the vision to life, using bold typography and vibrant illustrations on a neutral background.
/ Scrolling sections ↓
The user-journey is geared toward converting visitors to becoming leads, offering the opportunity to schedule a brief discovery call with CH Consulting’s sales team.
Animations
/ LOGO ANIMATION
Logo animation, used as introduction for corporate videos, webinars and presentations.
/ VIDEO OUTRO
Social Media
/ templateS
Social media assets and templates. Along with the brand guidelines, these templates equipped their small team to create new images for posts, as required.
Sales Materials
/ Presentation SALES Deck